Four tiers, one story — written a cup at a time. Every order you place with us brings you closer to the next chapter, and the guests who return most often are rewarded with a little more of the café's quiet magic.
Your tier rises the moment your spending qualifies — there's nothing to apply for. Once a year we look back at your visits, so each tier stays with the guests who keep it brewing.
Every great cup begins as a green bean — raw, full of promise, waiting for its moment. Create an account and you're already part of the family.
Named after Typica, one of the oldest and most celebrated coffee varieties in the world. You've found your way to our counter — and we're glad you keep coming back.
The regulars we know by name and by order. Arabica Elite members are the heart of the alley — the reason the kettle is always on.
Concentrated, rare, unforgettable — like the guests it's named for. The Reserve is our highest honour, kept for those who've made The Back Alley their own.
Monthly vouchers arrive in your account on 15 November and then on the 1st of every month, for the tier you hold that morning, and each lasts 30 days. The 10% and 5% vouchers take the discount off everything they cover in that order; drink vouchers don't cover Kombucha or Sparkling Water. One voucher per order. Orders that use a voucher don't earn stamps.
A year after you reach a tier, we look at what you spent in that year. Enough, and your tier is yours for another year. A little less, and you settle into the tier that year matches.
| An order within a year of your last one | Stay |
| No orders for a full year | Green Bean |
One visit a year keeps your gold. Any new order after that brings it straight back.
| ₱10,000.01 or more | Stay Elite |
| ₱10,000.00 or less | Typica Gold |
Counted from the day you reached Elite, or from your last review.
| ₱50,000.00 or more | Stay Reserve |
| ₱10,000.01 – ₱49,999.99 | Arabica Elite |
| ₱10,000.00 or less | Typica Gold |
Counted from the day you reached the Reserve, or from your last review.
The first reviews happen no earlier than 15 November 2027 — a full year after launch — even if you reach your tier before then. Your account always shows your review date and what you need before it.
Every Back Alley account is a member from day one. If you order as a guest with the same email, those orders join your account when you sign up.
Online orders count once they're paid and confirmed, and so do counter purchases paid from your Café Wallet. Cancelled orders don't count.
Your tier moves up on its own the moment you qualify. Keep it with your member year, and from 15 November, Elite and Reserve members see their account page transform.
No. If you have a Back Alley account, you're already a member. Your tier is worked out from your order history automatically.
Yes. Everything you spend from today counts toward reaching your tier on launch day. Your first yearly review comes no earlier than 15 November 2027.
Counter purchases paid from your Café Wallet count, because they're linked to your account. Cash or card payments at the counter aren't linked to anyone, so they can't be counted — paying from your wallet is the way to make every cup count.
Yes — tiers are reviewed once a year. Typica Gold returns to Green Bean after a full year without an order. Arabica Elite returns to Typica Gold if less than ₱10,000.01 was spent in the member year. Espresso Reserve stays with ₱50,000 or more, becomes Arabica Elite with ₱10,000.01 – ₱49,999.99, or Typica Gold with ₱10,000 or less.
Exactly as you did the first time. From your review day, everything you spend counts toward the next tier again, and you move up the moment you reach it.
One year after the day you reached your tier, or after your last review. For Typica Gold, it's a year after your most recent order. You'll see the date on your account.
Nothing you have changes. Stamps, free drinks, birthday double stamps and vouchers carry on exactly as they do today — your membership adds to them.
On launch day, 15 November, and then shortly after midnight on the 1st of every month. You get the vouchers for the tier you hold at that moment — move up mid-month and your new tier's vouchers arrive on the next 1st. Each voucher lasts 30 days, and you'll find them in My Account and at checkout.
Your first drinks each month earn two stamps instead of one: 1 drink for Typica Gold, 2 for Arabica Elite, 5 for Espresso Reserve. They don't stack with birthday or launch-day double stamps — you get whichever is best. Orders that use a voucher don't earn stamps, so those drinks don't count toward the five.
One voucher per order, as always. Pick the one that saves you most — the checkout shows the discount before you pay.
Every order from today counts toward your tier on 15 November.
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